Why we’re proud of this work
This client asked the Cake team for an updated site with a modern, elevated, and luxurious aesthetic to reflect the practice’s unique character and style. The previous design was more cozy than chic, so we created fresh designs that foreground real patient model images, educational video content, the surgeon’s impressive credentials, and the surgeon’s unique approaches.
SEO performance and content go hand-in-hand
We made comprehensive SEO (search engine optimization) updates to help the client gain a competitive edge in the greater Philadelphia market, both streamlining the site’s code and carefully tailoring the content to generate strong SEO signals.
While the site had a good bit of content already, we updated the existing information with a consistent style, as well as visual features to capture attention and emphasize what makes this practice different. Additionally, we added a menu of “concerns” to allow patients to learn about procedure options based on their motivations. Our team made sure that the site functions equally well for patients as it does for search engines!
Importantly, our web developers worked with our content writers to design all-new features that are user-friendly in the content management system (WordPress); this way, the client and our team can easily keep the site up-to-date while maintaining a clean, harmonious appearance.