Why we’re proud of this work

This cosmetic surgeon already had a strong footing in their market, but with a dated website that left much to be desired in terms of aesthetic, usability, and search engine optimization (SEO). They entrusted us with future-proofing this critical part of their marketing.

We updated the existing branding with more modern, professional-looking designs and model photos that reflect the practice’s motto, “Natural Look™ cosmetic surgery.” Then we lifted up the hood and performed a significant re-organization of the content so that the site is easy to navigate for users, as well as for search engines (a key element of search marketing performance).

With the new structure in place, we gave the website content a facelift, adding information that searchers are curious about, i.e. recovery times and brief description for cosmetic procedures, in easy-to-find places. Each page includes many new features, such as doctor profiles describing the surgeons’ credentials; tables of contents for easier navigation through lengthy educational content; and 5-star patient reviews, of which this well-established client has hundreds.

Several months after launching this new site, the results are clear: the risk this client took in re-building their website has led to increased impressions and clicks in search results across most of their major services.