Joy Neaves
Director, Project Manager & Operations
Joy joined Cake in 2012 and has grown alongside the agency, evolving from leading marketing initiatives to playing a key role in both strategic and operational leadership. With more than a decade of experience guiding integrated campaigns—from print and email to website launches, digital advertising, and social media—Joy now helps oversee marketing strategy while also strengthening internal processes, workflows, and cross-team coordination to ensure projects run smoothly and efficiently.
Known for her friendly, steady, and solutions-oriented approach, Joy is proactive in helping clients achieve their marketing goals while keeping teams aligned and operations on track in an ever-changing digital landscape.
In her spare time, she enjoys being in too many book clubs to count and volunteers for several local organizations, including the Asheville High School Band Association, Manna FoodBank, and Habitat for Humanity. She and her husband have two teenage children.