Beautiful print materials increase conversion rates
I like to say that print materials are the part of a medical practice that a patient can hold in their hand. The feel of the paper, the quality of the design, and the tone of the messaging are all communicating. They should warm the patient towards the practice and provide reassurance.
Dr. Lintner’s practice manager came to us for a new suite of print materials after having heard about La Jolla Cosmetic Surgery Centre’s conversion rate increase with new CAKE-designed print materials. For Dr. Lintner, we began our process with logo design, upgrading the stock imagery they had used in place of a logo with an original design that reflected the doctor’s love of spring blossoms.
We carried the theme through the entire suite of print materials for a soothing, unified package. Recipients of their folders, notecards, and correspondence easily recognize the brand with each new item they receive and feel the quality and warmth of the practice.