After working with Cake for many years as a full-service marketing client, Movassaghi Plastic Surgery in Eugene, Oregon, asked us to separate the website and online presence of its non-surgical wing, Ziba Medical Spa.

Ziba Medical Spa stands out among the competition for its long history of safety and patient satisfaction, as well as being actively physician-supervised by Dr. Kiya Movassaghi—an internationally-recognized leader in the plastic surgery community. Many of Ziba’s providers have decades of experience under their belt, providing a level of expertise and care that makes them a trusted choice among the competition.

Why We’re Proud of This Work

This project involved a full-sweep marketing strategy to include website design, custom web development, and messaging, as well as ongoing SEO services and paid ads management. 

While keeping the brand loosely aligned with that of Movassaghi Plastic Surgery, we created a separate brand identity for Ziba that reflects the relaxing, spa-like experience that it uniquely offers. Borrowing inspiration from resort-and-spa marketing, the new website experience emphasizes the patient journey, with photos of the providers working with patients and glowing reviews.

To upfit the content for a fully medspa-focused website, we created an interactive gallery exclusively for non-surgical before & afters, built educational guides for each of the procedures offered, and emphasized the providers’ credentials and experience to help patients understand the genuine difference offered at Ziba.