Helping an innovative company take their branding to the next level
CAKE began consulting with Real Patient Ratings regarding their online strategy when the company first formed back in 2011. More recently, our programmers have collaborated with RPR’s technical staff on making more flexible review feeds for individual practice sites. In 2014, we also had the opportunity to redesign their website with a fresh new look. We also provided responsive programming for the project.
When one of RPR’s principals decided that stars should be integrated into their original multiple talk balloon logo, we eagerly took up the opportunity to update their brand. Rather than adding to an already complicated logo, we pared their identity down to its most primary elements. The result is a fresh new logo which better communicates their purpose. It is also simple enough to be successful as a 16 pixel favicon on a browser tab, and strong enough to hold up for large display uses.