A/B Testing for Conversion Rate Optimization
A/B testing is like magic: a well-designed test will tell you what works better for your audience and increase website conversion rates.
Why would I pay for A/B testing? I thought I was already paying for your expertise!
We build sites with excellent conversion rates, but every site can benefit from ongoing conversion rate optimization. While we apply our broad knowledge from many years experience (as well as specific knowledge from numerous past and ongoing A/B tests) to all sites, every market and customer group differs.
No one can guess every nuance of how users will react to a given headline or image. The combination of your market, your image, your words, and your customers is completely novel, and you should want to know what works best with them. The genius is in the details.
Plus, don’t you want to have more happy customers and make more money?
A Successful A/B Test
If $200,000 worth of sales comes to you from your website each year, the benefit you’d see this year for a 10% conversion rate increase is $20,000. That’s a 1233% return on your $2,000 A/B testing investment.
An “Unsuccessful” A/B Test
If $200,000 worth of sales comes from your website each year, and you made no change based on the A/B test, you still benefited by saving yourself from losing 10% of your leads. You have also gained valuable knowledge.
While the CAKE team loves coming up with new A/B test ideas, many clients also come to us with their own experiments in mind, wondering if they should make a certain change or addition to their site. A/B testing will tell us for sure! We can all learn from initial ideas and improve them in steps, while avoiding gambling with your leads.
If all of our marketing wishes came true, every one of our clients would periodically use A/B testing. The benefits are that clear.