Founder, Creative Director,
Aimee loves to intuit the core desires of audiences and speak to them with insightful headlines and memorable, customer-friendly designs. Her unique approach provides CAKE clients with a great return on their investment. Aimee was first introduced to the idea of customer conversion rates as a teen in the early 90’s (while hand-compiling statistics for a family business) and this has guided her work ever since. A Presidential Scholar and graduate of the most selective undergraduate art program in the country, at The Cooper Union, Aimee has been designing & programming websites since 1996; she founded CAKE in 2001.