Aimee Ellingsen
President & Creative Director
Aimee specializes in client-tailored marketing and the design of beautiful custom websites that are also search engine friendly. Her primary goal is to provide CAKE clients with a great return on their investment. A Presidential Scholar and graduate of the most selective art program in the country, The Cooper Union, Aimee has been designing and programming websites for over 15 years. She founded CAKE in 2001.
Veronika Gunter
Project Manager
Since 2008, Veronika has directed the CAKE Websites team. Her work in journalism, publishing, and public relations enables her to give excellent marketing advice to CAKE clients from all fields.
Shelley Pereda Camp
Print Designer
Shelley specializes in print design and has more than 20 years of experience in the field. She designs complete print material suites for our clients - letterhead, logos, and more that stand out in the market, and increase conversion rates. Shelley also has experience in website design.
Jason Shope
Programmer
Jason Shope has over a decade of programming experience. He has special expertise in content management systems for websites, php, and javascript programming. He has an ongoing commitment to increasing site speed, by slimming down code using the latest innovations.
Thais Charbonnet
Photo Specialist
Since 2004, Thais has specialized in before & after photo preparation for our plastic surgery clients. Her Master's Degree in Art and experience in figure drawing help her to excel in color balancing, aligning, and cropping images.
Gwen Herndon
Bookkeeper
Gwen, who has made Project Accounting her career, joined CAKE in 2009. She makes sure your invoices are accurate and informative, and that payment is easy. In her spare time, Gwen enjoys jigsaw puzzles, cross-stitching and needlepointing. She especially loves designing and making purses!
Alex Deckard
Local Search Specialist
As CAKE's local search specialist, Alex understands key word usage and local search ecology. His attention to detail and persistent follow-up efforts help to boost our search marketing clients in local search results. In his spare time, Alex cleans the dishes for his wife and tries to get the stick away from their dog, Bruiser.
Clark Mackey
Director, Online Marketing
Clark has over 10 years of search engine marketing expertise, time spent helping nationally recognized online businesses and local businesses maximize their return on investment. His deep knowledge of web marketing enables him to apply highly effective marketing and SEO techniques on behalf of our clients. Clark understands the power of conversion optimization to make the most of available traffic in a tough economy. He also helps clients connect with their customers by delivering strategic content written in an authentic voice.
Valerie Shrader
Search Marketing Project Manager
Valerie Shrader came to CAKE from the publishing industry; as a senior editor, she had oversight over book development, from concept all the way through production. Valerie is also the author of numerous creative books. She brings her decades of multi-tasking and creative project management skills to CAKE's SEO team. Valerie is also an avid birdwatcher, a delighted grandmother, and a registered yoga teacher.
Jason Holland
Video & Web Developer
Jason Holland joined the CAKE team in 2008. He will make snazzy programming updates for you, as well as train your staff in using your site's content management system to easily update your website content.
Mark Bloom
Content & Marketing Copywriter
Mark Bloom brings 9 years of experience in copywriting and editing to CAKE. In his spare time, Mark enjoys creative filmmaking.
James Pratt
Link Building & Local Community Outreach
James helps our search marketing clients garner valuable inbound links by connecting with bloggers and businesses in the client's local community.
Margaret Fullam
Designer & Illustrator
A designer & illustrator, Margaret creates attractive infographics for our search marketing clients, as well as clear medical illustrations. She also contributes to our ongoing design work for CAKE clients.
Sarah Hord
Social Media Specialist
As an assistant to Clark Mackey in search engine optimization, Sarah is our social media specialist. In her spare time, you can find her exploring Asheville, cooking, and playing with Goldendoodle pup, GG!